35% increase in campaign conversions
Slow customer response times and low campaign conversion across retail promotions.
From challenge to measurable impact
How Echo transformed engagement for Mark & Save.
Challenge
What needed to change
Slow customer response times and low campaign conversion across retail promotions.
Solution
How Echo helped
Echo automated WhatsApp promotions, customer responses, and personalized engagement workflows.
Results
What was achieved
- 35% increase in campaign conversions
- Over 60% faster customer response time
- Improved customer engagement and repeat purchases
Data driven outcomes
Real results from the Echo platform implementation at Mark & Save.
Campaign Conversions Before vs After Echo
35% increase in campaign conversions
Before
28%
After
37.8%
Uplift
+35%
28%
Before Echo
37.8%
After Echo
Customer Response Time Improvement
Over 60% reduction in response time
Peak
-62.5%
Start
120 min
Change
-62%
Before Ec…
After Echo
Customer Engagement Funnel
From reach to repeat purchases
Step 1
1.8M
Step 2
560K
Step 3
210K
Step 4
35%
Campaign Reach
Stage 1
1.8M
31%
Interaction Rate
Customer Interactions
Stage 2
560K
37.5%
Conversion Rate
Conversions
Stage 3
210K
35%
Repeat Rate
Repeat Purchases
Stage 4
35%
1.8M
Campaign Reach
Interaction Rate
31%
560K
Customer Interactions
Conversion Rate
37.5%
210K
Conversions
Repeat Rate
35%
35%
Repeat Purchases
