45% increase in registrations
Low attendee engagement and fragmented event communication.
From challenge to measurable impact
How Echo transformed engagement for Masdar.
Challenge
What needed to change
Low attendee engagement and fragmented event communication.
Solution
How Echo helped
Echo automated personalized WhatsApp campaigns, reminders, and live event interactions.
Results
What was achieved
- 45% increase in registrations
- Faster attendee responses
- Improved event participation and engagement
Data driven outcomes
Real results from the Echo platform implementation at Masdar.
Registrations Before vs After Echo
45% increase in event registrations
Before
6200
After
9000
Uplift
+45%
6200
Before Echo
9000
After Echo
Audience Interaction Growth During Event
Real time engagement improved before and during events
Peak
4.8K
Start
1.2K
Change
+300%
2 Weeks B…
1 Week Be…
Event Day…
Event Day…
Event Day…
Engagement Funnel
From invite to meaningful engagement
Step 1
25,000
Step 2
10,000
Step 3
6,000
Step 4
4,200
Invites Sent
Stage 1
25,000
40%
Conversion
Registrations
Stage 2
10,000
60%
Conversion
Attendance
Stage 3
6,000
70%
Conversion
Engaged Audience
Stage 4
4,200
25,000
Invites Sent
Conversion
40%
10,000
Registrations
Conversion
60%
6,000
Attendance
Conversion
70%
4,200
Engaged Audience
